Internet Video Gurus

I am having trouble finding information for my marketing project! The topic is based on internet based video streaming services (such as Netflix) Here is the direct question:

What possible bases of segmentation exist for this product/service? Identify and discuss at least two segment strategies that you feel are the most appropriate for Bell’s Internet-based video streaming service Canadian launch. Describe and justify what you feel is the best basis of segmentation and the resulting segments as fully as you can.

Segmentation is a concept in economics and marketing. A segment is a subset of a market consisting of individuals or organizations with one or more characteristics that cause them to require similar products and / or services based on the quality of these products as prizes or function.Market segmentation is a strategy of dividing a large market into subsets of consumers who have common needs and applications for products and services offered on the market.