How to build an effective content marketing strategy with Lee Odden at SES San Francisco
Feb,11
at10:36 am
byadmin
Jamie O’Donnell, SEO-PR, interviews Lee Odden, TopRank Online Marketing, on the subject of content marketing at SES San Francisco 2010. Marketers typically try to capture content based on demand, according to Lee. But in using a content marketing strategy, marketers should be identifying buyer personas and analyzing the information consumption needs and preferences of consumers, [...]