Your Guide to Video Marketing
Jan,31
at8:11 am
byadmin
One of the best ways to go ahead and market your product in the Internet nowadays is video marketing. We know that visually appealing to the visitor is a great way to convince them to buy your product. When you add a great video to the products description, the chances of sales increase. And moreover, adding the video is easy due to the numerous video websites that are now available.
The basic idea is that in order to be successful in the web world, you need to be popular. Think of any great website and you will understand that all of these websites have become great hits because of the fact that they are popular. They have done everything in order to become a familiar name in the web space and if you want your products and services to succeed, you need to do the same. Internet marketing is quite a tricky thing; you need to use many devices together in order to have an overall impact.
Amongst all the devices that you can use for marketing, video marketing is easily one of the most effective because of a number of reasons. Video means that the visitor to your website can get an all round audio and visual experience. You can use a number of things together in a Video Marketing spree, including visuals, music, text and speech. All these things make the entire experience quite persuasive for someone who is watching the advertisement. Moreover, people are more familiar to this kind of advertising because all of us have grown up with television advertisements. This familiarity makes the viewer more comfortable with the advertisement and less suspicious about your products and services.
The most popular sites, when it comes to video sharing are:
- YouTube
- Yahoo! Video
- Metacafe
- Google Video
- MySpace
In all of these websites, the best thing is that you are able to upload videos for free and once you upload the video to these websites, they can be viewed by millions of individuals from around the world. This means great access to a global audience at a minimum expenditure. The global audience is an unbeatable plus point when it comes to video marketing. This is the only way in which you can show what your product is like and why one should buy it to viewers from various parts of the world. This also means that you need not be bound within a certain language. Video uses visual imagery which can communicate your ideas and your services to anyone sitting in a remote corner of the world. This is perhaps the reason why our elders said that pictures speak louder than a thousand words. This kind of visual appeal generates even more interest in your products and services than, for example, a purely textual advertisement.
Considering all these facts, it is best to take action now and invest in video marketing. This is a great opportunity for business owners who are publicising their products and services on the Internet.
The way you have to do video marketing is also quite simple. The first and most important part is to make a good quality video. Once this is done, you need to upload it to a popular video website like YouTube. Then you need to embark upon marketing your video by placing the link in relevant blogs and websites, which will help generate traffic to your video.
The video creation bit is the most crucial part of this whole process. If you are competent enough and confident enough, you can make the video yourself. If not, you can get a professional to do it for you. Ensure that the video is not too long; the best length for a promotional video is about a minute. Within this short span of time, you need to capture the attention of your audience, make them curious enough to visit your website and persuade them to avail of your products and services.
The submission of the video can also be done professionally if you want it to. However, it is best to go for a reputed video submission service because they will have prior experience about this whole process. They will be the right people to know where to place your video for maximum exposure. This is very important because unless and until the video placement is not relevant, you will not get good traffic.
The choice of your video submission experts is a tricky one. They have to be the best in business because a lot will depend on them. Choose a company with prior experience and you will surely cherish your decision. However, going for a substandard company will only result in lesser traffic which is not good enough for your business.
Derek Rogers
What baby marketing ploys irritate you the most?
This is sort of a follow-up to someone else’s question. What bothers me most about marketing to new parents is that so many things that aren’t healthy or good claim that they are in fact *really* healthy and good.
For example, Gerber Puffs. I gave my son some when I was first contemplating giving him finger and table foods. I wanted to see how well he chewed and they made me the least nervous. I don’t think they are poison and they are certainly good for the purpose in which I used them. But it irritates me that the container is covered with health claims and "nutrition" guides when all you have to do is pop one in your mouth to tell that they are junk food. It’s not a crime to give your baby a little junk food, but why pretend that they are healthy when they’re not?
It’s as if the companies that market these products think that if they simply claim that something will make our baby smarter or healthier we will ignore all our own instincts on the matter.
Other examples to me are the Baby Einstein videos (if your baby likes them, that’s fine, but it won’t make him smarter) and whatever formula claims to be "closest to breast milk" (I am formula feeding, but I am not stupid enough to believe that.) What examples of this have you encountered?
In terms of my own susceptibility to marketing, I am not so into clothes or cosmetics. But I am definitely into tech gadgets. But I don’t want an iPhone because I think it’s going to make me smarter or cooler. I want one so I can update my Facebook status constantly.
Don’t you use a certain Body wash, or makeup, or wear certain clothes???
Its the same thing, just not baby products…everything is a ploy!
And IMO- Gerber Puffs is not junkfood, or they wouldnt make it for the baby, and also, Baby Einstein HAS infact made my daughter smarter no what you, or anyone says…and on all formula bottles it clearly says: BREASTMILK IS BEST
Also, if you think these things are ploys you dont have to buy them! But, for every product on the market there is basically a ploy- Of course some ARE better products than others but thats why theres so many different items to choose from. They have to advertise to make money…Thats just how it is.
Why do you buy the body wash you use? Does it say: For healthier, refreshed looking skin? See- this is only an example of a ploy! EVERYTHING is a ploy!!!!!
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I disagree that Gerber Puffs are junk food. I mean, the same can be said about the packaged baby food. How healthy are those? Like you said yourself, the Puffs are great for first finger foods, because the baby is most likely not going to choke on them, and he’ll learn to use his jaws to mash stuff up. They’re more fluff than anything, not good for you, not bad for you.
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The Marketing Ploy I hate:
Pampers and their Vaccine Donations to UNICEF. 1 pack = 1 vaccine.
If you read the small print it clearly states that for every specially marked package sold:
"Pampers will donate seven cents (USD) to enable UNICEF to provide a tetanus vaccine to a pregnant woman or woman of child-bearing age in the less industrialized world."
Also what’s wrong about this is that the company STILL benefits from this because they make the donation on behalf of their company and then use it as a Tax Write-off and get most of it back!
If you really want to help – make a private donation yourself.
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well, if your baby watches those Baby Einstien videos before they’re 2 or 3 they slow down your baby’s speech development. Most of what’s marketed for mothers and baby’s is a load of crap, and to find what you need you usually have to mail-order it. Baby food – suitable for babys? Don’t think so. not the right texture, wrong nutrients, all apple instead of "luxury fruit", tried one that was all pepper for a 6 month old. Rompers and 1 piece suits. Easy to use? Don’t think so either. I think they’re a really bad joke for mothers with squirming babies. not even good looking. Anything that says "natural" because it contains 0.002% of a natural ingredient known to be good.
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One that really irritates me is the Gow and Gate Follow On Milk ad in the UK.
It basically states that you are better off abandoning cows milk at 12 months + and giving your children Cow and Gate Follow On instead. The argument for this is that you would need to drink 10 x more cows milk to provide the same level of iron. This is going to make some mums think ‘Oh god I am better off with that’ when in actual fact if you are giving your baby a balanced diet you are providing them with enough iron anyway. It worries me because I actually have a few friends who have been pulled in by this, only to be swayed when I’ve urged them to ask their health visitor or doctor about which nutrients you abandon by switching from one to the other. Its not like the other formula adverts where they say ‘Breast is best, but formula is the next best thing’ it literally does nothing to encourage the mum to use cows milk as well as the follow on milk. I don’t doubt that it does have many benefits, but their marketing tactics do strike me as sly.
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I agree with Luv my Kids Forever about the Pampers 1 Package 1 Vaccine ploy. I always wondered why you had to buy a product of theirs in order for them to donate to a good cause. Why not just donate money to the cause? Why do we have to buy your product in order for you to donate?
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A little off subject, maybe, but…after each PBS cartoon there is a mini-commercial for Chucky Cheese. My daughter relentlessly tells me she wants to go to Chucky Cheese after she watches Curious George.
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The bedtime bath crap that claims it makes your baby sleep better pfft yeah I could layer my kid in the lotion and she will still get up 3 times a night.
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I think the most over the line is the pampers ads about vaccines. One or two seem to have crossed the line to "Buy this product or *this* baby will die!"
Don’t even get me started on formula. Don’t get me started on all the baby foods that break the ad laws where I live and still market to baby’s under 6 months. Nevermind the fact that pureed foods are not beneficial at all, period. And the worst thing about those gerber puffs is that the "orange ones" (err yam and peach?) contain annatto which is an all natural food dye that causes as many or more problems than a synthetic dye -but they can use it and say they don’t have "artificial" ingredients.
Then there are all the baby foods (like puffs) that contain wheat, soy, egg whites, blah, blah and then the company keeps pushing the misinformation that you can’t feed these foods to your baby which is why you have to buy their "special" baby foods and not use normal family foods. Someone please explain to me why you can’t hand your baby a cracker but you can hand them a farley rusk (biter biscuit depending on where you live) even though the farley rusk has wheat, egg whites, and god knows what else. Then there’s the non-nutrative sweeteners in some infant cereals and I would hope most of us don’t want sweetened baby foods even if it were sugar and we all know that overuse non-nutrative sweeteners can lead to overeating by confusing the brain and teaching it sweet doesn’t mean calories.
All the foods that claim they will make your baby "smarter", yes a healthy diet aids in brain development but most of those products are junk.
Ditto the educational videos and educational toys. All toys are educational -you hand your baby a cardboard tube and they are going to learn a lot. And while I am certainly glad that kids shows these days are restricted from being blatant ads and focus more on being educational there really isn’t any proof that the "educational" ones are any better than the "normal" ones.
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Edited to add… I wasn’t going to say it BUT
"Breastmilk is best" can ONLY EVER SELL FORMULA! Saying breastmilk is "best", "special", etc tells us that formula is normal or good enough.
I have no problem with people that make an educated choice to formula feed. I don’t have time to get upset about that, I only work to make sure that women have the facts they need to make the choice AND that women who chose to breastfeed have the support they need and the info to succeed.
I also make sure that I do my part to make sure women that formula feed have the best information possible on how to make that safe AND I regularly research different kinds of formula and additives so I know what the current "kinds" are. And I write members of government, health organizations, doctors professional organizations, and companies to help fight to make formula SAFER. I’m sure my letters do very little on their own, but I can only hope that if there is enough of us fighting for change things will change (after all market forces do influence baby food production including formula).
But we have got to stop thinking that a formula company saying "breastmilk is best" is promoting breastfeeding or doing anything other than MARKETING FORMULA. Formula companies couldn’t be happier with the fact they are "forced" to say "Breastmilk is best" which is a statement they designed and tested. Being regulated to do it only adds fire to those who resent being "pushed" to breastfeed and makes them more supportive of formula.
http://www.bobrow.net/kimberly/birth/BFLanguage.html
The lactation consultant says, "You have the best chance to provide your baby with the best possible start in life, through the special bond of breastfeeding. The wonderful advantages to you and your baby will last a lifetime." And then the mother bottlefeeds. Why?
In part because that sales pitch could just as easily have come from a commercial baby milk pamphlet. When our phrasing and that of the baby milk industry are interchangeable, one of us is going about it wrong…and it probably isn’t the multinationals. Here is some of the language that I think subverts our good intentions every time we use it.
Best possible, ideal, optimal, perfect. Are you the best possible parent? Is your home life ideal? Do you provide optimal meals? Of course not. Those are admirable goals, not minimum standards. Let’s rephrase. Is your parenting inadequate? Is your home life subnormal? Do you provide deficient meals? Now it hurts. You may not expect to be far above normal, but you certainly don’t want to be below normal.
When we (and the artificial milk manufacturers) say that breastfeeding is the best possible way to feed babies because it provides their ideal food, perfectly balanced for optimal infant nutrition, the logical response is, "So what?" Our own experience tells us that optimal is not necessary. Normal is fine, and implied in this language is the absolute normalcy–and thus safety and adequacy–of artificial feeding. The truth is, breastfeeding is nothing more than normal. Artificial feeding, which is neither the same nor superior, is therefore deficient, incomplete, and inferior. Those are difficult words, but they have an appropriate place in our vocabulary.
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PS Thanks for letting me rant. Gets the blood going
The idea that you need a nursery, as propagated by ‘Babies R Us,’ mainstream pregnancy and birth magazines, etcetera. Thousands of dollars is supposed to be spent on twee junk for the walls, cheap furniture, fluffy bedding you’re not meant to actually use… It’s made out like planning to immediately leave baby alone at night in a gilded cage is the best and only way to go.
I put shelves on one wall of a bedroom and loaded them up with books, books, books, and some toys, and put my mattress on the floor. That set-up has worked so much better for all concerned than a crib and Pooh curtains…
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I agree. Marketing depends on ignorance in a lot of cases. For babies it makes me laugh when I see formula commercials promoting it as "Nature’s Second Best" LOL with all these healthy chunky babies laughing about ~ I often chuckle and say "Those babes are sooo breastfed" LOL
I also agree with the Einstein Videos. I think they promote it as being a learning tool so that Moms won’t feel guilty about popping the babe in front of the TV. They’re learning after all.
I’m also a big fan of how they take every product known to man and make a "baby" version of it. Buying anything that didn’t specifically say "FOR BABIES" would be bad parenting and incredibly dangerous after all. LOL
***edit*** LOL @ you needing you update your facebook status constantly.
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Hmmm i dont agree with the baby einsteins comment that your babies developement will be slowed. I have videos of my baby girl at 2-3 months old with a portable dvd player in front of her playing all of the colours and music from the dvd and she is one of the earliest babies i have known to hold her front body up, shuffle on her belly, and roll over due to the fact she was so fascinated and wanted to watch. She learnt to walk at 11months (pretty norm if not fairly early), she was speaking a few very simple words by her 1st birthday. And soon after she started watching little einsteins and her vocabularly shocks most people. Its not often you see a two year old running around saying creciendo/allegro/etc and actually know what they mean. Obviously 99% of her vocabulary comes from conversating and reading books but i never knew what alot of those terms mentioned ever meant so hey i learnt some new stuff too.
I have always capped the amount of tv time my daughter gets – our tv is hardly ever on but it does help on occasion when you need 15 mins to prepare dinner/load the washing machine etc without madam following you about.
But home prep’d food, breastmilk, mum and dad play time and books are clearly best for baby – no doubt about that. That’s not saying it is completely wrong to occasionally turn to something not so good on occasion.
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The bepanthem advert to the right of your Q.
The product is cr@p as well, I used it. Its no more than over priced vaseline.
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great question : ) There are many things, but mostly disposable diapers!! They are made from horrible chemicals, and taking into consideration that they should take 500 years to break down, yet due to the nature of our landfills (so compacted that there is no oxygen & microbes to break down things)- there are banana peels that are decades old! who knows how long it will take these diapers to break down, or if they EVER will! I do NOT want to leave a filthy polluted world for my children. Diapers are the 3rd leading component in U.S. landfills. Cloth diapers & natural infant hygeine are much healthier all around…
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http://www.diaperfreebaby.org
I think some of the baby Einstein video’s can be good if used as a learning tool and not a babysitter. Some of the video’s with language, numbers and animals can help a child learn IF the parent is sitting there teaching the child as well. My nephew learned his numbers and lots of animals through baby Einstein, but he was never left to watch it on his own. The thing I hate about the DVD’s is that they have a "repeat play" option, which just allows parents to be even lazier and leave their kids in front of the tv all day (really if your sitting with you kid using it as a learning tool as they suggest why would you need this option). Some of the video’s are junk though. The ones that just show toys being played with to classical music have no educational content, they are just eye catching to infants.
I think the baby Einstein products are kind of ridiculous. There usually way more expensive than regular toys and there is really no difference (example baby Einstein jumper/exersaucer compared to a fisher price jumperoo, whats the difference). And I really see no point to there soaps and dishware. Its all a money making scheme and parents fall for it because they think if its baby Einstein it must be the most educational.
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